Monday, June 22, 2009

McJobs back on the menu

Justify FullSean Poulter in the Daily Mail writes on how jobs in McDonald's are in demand again.

In the UK, fast food giant McDonald's is being swamped by more than 2,200 job applications every day, including from bank workers, graduates and teachers. The level of applications suggests the stigma surrounding the 'McJob' has been swept aside by people who are desperate for work and an income.

Among the few sectors that are bucking the recession and rising unemployment are fast food chains and some supermarkets. While these sectors can provide useful, flexible jobs and income, they are not the international wealth creators such as manufacturing and financial services that will drive the UK out of the economic mire.

McDonald's said that it is currently hiring 140 people a day to flip burgers, cook fries, serve customers and run its restaurants. In the past month alone it received 305 trainee manager applications from people with a wide variety of backgrounds in finance and banking, education, hospitality and the retail sector.

David Fairhurst, senior vice president McDonald's UK & Northern Europe, said: 'Given the current levels of unemployment, it's no surprise that we are attracting thousands of applications each day. We are hiring up to 140 people each day, and those employees are choosing to remain with us for considerably longer thanks to the range of opportunities we offer.'

Mcdonald's has struggled to overcome a negative stereotype of the jobs it offers, which have been labelled in the past as the 'McJob'. The Oxford English Dictionary currently describes a McJob as 'an unstimulating, low-paid job with few prospects, especially one created by the expansion of the service sector'. Mr Fairhurst has slammed this definition as 'out of date and insulting' and has campaigned, unsuccessfully, to have it changed. He said: 'The current definition is extremely insulting to the 67,000 people who work for us within the UK.

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