P0rn Again

Despite NBC banning sexually explicit ad content from the Super Bowl broadcast, Comcast somehow goofed with 2:47 left in the game and broadcast a 30-second, X-rated clip—from the adult channel Club Jenna—to about 80,000 subscribers watching the game in the Tucson area. According to The Huffington Post, Comcast suspects the work of hackers.

The company is paying each of its affected customers a $10 refund. Freakonomics asks “How did they decide $10 was the correct amount?”

Furthermore, if $10 is Comcast’s estimation of the damage 30 seconds of porn incurred on the average viewer, should it have paid more to families watching the game with small children, or — since the porn clip interrupted the game right after Larry Fitzgerald’s last touchdown in the game — Cardinals fans? And most importantly, what about the people who enjoy porn? Should they send back the refund — perhaps with an extra dollar or two? :o)