No, it's not the title of a cheesy horror movie for hallowe'en. The BBC has a tongue-in-cheek article on its site examining whether sponsoring a football team is a curse which may end up in financial ruin."Has the credit crunch produced the best new indicator yet - the tell-tale football shirt sponsorship deal? Just consider the evidence. When Manchester United signed up with AIG two years ago, could the Old Trafford side have foreseen that the US insurance giant would soon be teetering on the edge of financial oblivion? An outcome which can only tarnish the image of the Red Devils, by association. There are uncanny parallels elsewhere. Newcastle United is inexorably linked with the biggest banking failure Britain has seen in 150 years, Northern Rock..."
The full article
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